Internal Communication on Employee Engagement

Question: Discuss aout the Internal Communication on Employee Engagement. Answer: Introduction: The importance of effective communication at workplace cannot be understated. It should be remembered that it is effective communication that helps to increase employee productivity, boost employee morale, resolve workplace conflicts and ultimately ensures organizational success. The article Explaining employee job performance: The role of online and offline workplace communication networks claims that is the reason why organizations have also started incorporating communication training at workplaces. Unlike earlier times, presently communication at workplace involves not only verbal communication, but also non-verbal communication and electronic modes of communication as well (Zhnag and Venkatesh 2013). The first and foremost advantage of workplace communication, according to the article is that it helps the employees belonging to the upper management level successfully communicate the business strategies to the workers of the grass root level. The employers and the managers communicating the immediate goals of the company to its subordinates help them to develop a sense of clarity of thought as to what their job role needs them to do. Similarly, it is communication in such situations alone that helps the management authority align the organizational goals with the benefits of the employees (Keyton et al. 2013). For example, an organization that intends to set a new sales target for a given period of time or its employees must summon the employees and explain the employee benefits such as bonuses, or incentives the employees accomplishing the target are entitled to. The importance of effective communication, the author argues, also lies in the fact that it ensures smooth flow of operations and improves the overall productivity of the organization. Organizations like restaurants operating in the service sector have to continually communicate with the staff members for the smooth operation of the duties, via verbal as well as non-verbal modes of communication. The organizations operating in the tourist or hotel industry employ the use of different hand gestures, as well as vocal cues to transmitting the message to the respective staffs and the outcome is a timely, efficient and satisfying consumer service. Besides, the author adds that with the advent of technology, the electronic modes of communication have also assumed much significance in recent times (Wood, 2015). The multinational, large-scale organizations are scattered across the globe, and hence it is very difficult to keep in touch with the goals and strategies of the business managers of each region, and hence it is with the help of the web-conference based communication do the managers of each region is able to keep in touch with the marketing strategies or plans of the others. Thus, communication within the organization also helps the large scale organizations keep in touch with the respective branches and adopt a systematically organized and mutually consented decision in future. In this way, the author does refer to a variety of communication styles employed by organizations at present, and this helps in keeping the reader engaged. Again, the article claims it is equally important to note that communication also helps an employee feel empowered, and it can be the sole motivational factor he might be working for hours. Before implementing a strategy, an organization that lets its managers communicate the plans and strategies with the employees and ask for their feedback, helps in making the employees feel valued (Jackson 2016). This form of exemplification of each concept shared, largely helps in enriching the ideas expressed by the writer in the article. This form of upward communication helps an employee understand that he is also a part of the organization, and his decisions and opinions also matter. Again, on the other hand, it has often been observed that the employers also are largely benefitted when the employees recommend any new change or advice a slight change in the strategy that in the long run proves to be beneficial (Eertwegh et al. 2013). The strength of the article lies in the fact that it does refer to a variety of advantages that effective communication has at workplace. The article in a simple, lucid style explains why good communication should be practiced by any organization, and why it is indispensible. The article keeps on referring to a variety of literary articles and past researches that also boost the credibility of the content. On the other hand, the major weakness of the article is that it does not offer any feasible solution to an organization that lacks effective communication. The article is being written in a plain style, easily comprehensible to the reader, and each articles perspective is being clearly stated by the author. Conclusion: To conclude, it the article explains that communication at workplace plays a great role. It motivates an employee, helps him deliver greater service to the clients, results I higher retention rates and higher rate of productivity, and all these taken together facilitate a company achieve organizational success in no time. Though many previous articles had also explained the importance of communication at workplace, and this article had nothing new to offer, its lucid presentation, and demonstrative style makes the article stand ahead of other articles. Reference List: Goetsch, D.L. and Davis, S.B., 2014.Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Jackson, D., 2016. Modelling graduate skill transfer from university to the workplace.Journal of Education and Work,29(2), pp.199-231. Keyton, J., Caputo, J.M., Ford, E.A., Fu, R., Leibowitz, S.A., Liu, T., Polasik, S.S., Ghosh, P. and Wu, C., 2013. Investigating verbal workplace communication behaviors.The Journal of Business Communication (1973),50(2), pp.152-169. van den Eertwegh, V., van Dulmen, S., van Dalen, J., Scherpbier, A.J. and van der Vleuten, C.P., 2013. Learning in context: Identifying gaps in research on the transfer of medical communication skills to the clinical workplace.Patient education and counseling,90(2), pp.184-192. Wood, J.T., 2015.Interpersonal communication: Everyday encounters. Nelson Education. Karanges, E., Johnston, K., Beatson, A. and Lings, I., 2015. The influence of internal communication on employee engagement: A pilot study.Public Relations Review,41(1), pp.129-131. Kim, J. and de Dear, R., 2013. Workspace satisfaction: The privacy-communication trade-off in open-plan offices.Journal of Environmental Psychology,36, pp.18-26. Zhang, X. and Venkatesh, V., 2013. Explaining employee job performance: The role of online and offline workplace communication networks.Mis Quarterly,37(3), pp.695-722.