Sociology - Child Centredness in Contemporary Families

Evaluate the view that contemporary families have become more child centred Firstly , child centred society is where children have become more valued and therefore focused on and protected. In this essay I will be evaluating the view that modern families have become more child centred. I will do this by including childhood in the past compared to childhood now , and how childhood has improved through rights and economic improvements and so on. Firstly , childhood is a phase of life between infancy and adulthood and can be said as a modern development as it didn’t develop in western society until the 16th and 17th centuries. For example , a historian Phillip Aries explained that in medieval times childhood did not exist as a separate†¦show more content†¦The same for any financial situation and money needs to be given to improve or sustain a child’s welfare. You could argue that the welfare state, has become a breadwinner for some families today and this has increased the child centeredness in modern families today. As there are provisions focused to care for children. In addition, the growing parental fears in society have caused parents to be more worried and cautious and even more protected over their children. As the increase in awareness that children are at risk of crime, assault and kidnapping by unknown people. Also due to increased road and train travel and traffic dangers, children are more likely to travel with their parents or carers. Rather than on their own. Secondly , to support that families have become more child centred is the children’s consumer market as children are now target audiences for many business such as , mother care , toys R Us , Nike , adidas and the music industry (especially) focus on the childhood market. Encouraging children to consume all of their products and parents to satisfy their children’s wants, this is â€Å"pester power†. Where the children pester their parents into buying them games, toys, music and so on. As the aim is to please the children, this would effectively say thatShow Mo reRelatedOrganisational Theory230255 Words   |  922 Pagesin this respect you will find this book timely, interesting and valuable. Peter Holdt Christensen, Associate Professor, Copenhagen Business School, Denmark McAuley et al.’s book is thought-provoking, witty and highly relevant for understanding contemporary organizational dilemmas. The book engages in an imaginative way with a wealth of organizational concepts and theories as well as provides insightful examples from the practical world of organizations. The authors’ sound scholarship and transparent

National Collegiate Athletic Association - 1726 Words

Dr. Mark A. Emmert, since October of 2010 you have been the president of a great organization by the name of the National Collegiate Athletic Association, or NCAA for short. Prior to being the president for the NCAA, it is known that you have made a great impact on the success of various well known universities. While at the University of Washington, the university was second in standings among all public and private institutions in research funding with $1 billion in grants and contracts per year. With your experience in the financial field, you hold the potential to make the NCAA a better organization for its most important habitants, the players. I believe that you, Dr. Emmert, hold the key to better conditions for college athletes across the United States of America. (Jcoram) Others that should join the cause are university presidents, athletic departments, sport commissioners, and coaches as well. When it comes to the world of sports, all sports, many topics come into debate whe n discussing the day to day issues facing athletes and their chosen careers. Many concerns with athletes are usually two sided and are black and white arguments without much gray area in between. Most of these issues with sport revolve around the athletes who play them. Such problems that sports spectators argue about are the leagues and athletes choices and if they are beneficiary to the sport that they consume. Many athletes of all levels make great sacrifices for the sport that they play,Show MoreRelatedThe National Collegiate Athletic Association2154 Words   |  9 PagesThe National Collegiate Athletic Association (NCAA) revenue for the 2011-12 season was $871.6 million, most of which came from games and media agreements (NCAA n.p.). However, the student-athletes who actually put on these games are not paid a single dime. These athletes put their blood, sweat, and tears into their game and aren’t legally paid for something that creates such a huge revenue for the school as well as the NCAA. College sports are apart of the National Collegiate Athletic AssociationRead MoreThe National Collegiate Athletic Association1973 Words   |  8 PagesAbstract The National Collegiate Athletic Association (NCAA) is the nonprofit governing body of college athletics. The Association is responsible for the direction, development, and overall governance of the divisions of competition, containing over 430,000 student athletes and over 1,000 member institutions. 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With ticket sales, merchandise, and booster funding, universities can bring in hugeRead MoreThe National Collegiate Athletic Association1060 Words   |  5 Pagesdeals with these athletes and coaches who break rules or commit crimes by punishing the collegiate programs and schools, sanctioning coaches, and issuing punishments (though surprisingly light ones) to student athletes. Background info: The National Collegiate Athletic Association (NCAA), based in Overland Park, Kansas, creates and enforces rules for various sports on the college level. It supervises athletic contests in and out of colleges and is the main organization in the United States that administersRead MoreThe National Collegiate Athletic Association1510 Words   |  7 PagesThe NCAA, also known as the National Collegiate Athletic Association, is a corporation where student athletes in all sports meet and compete against each other in a collegiate athletic manor. The organization ensures that each athletic division operates consistently within the basic purposes, fundamental policies and general principles of the NCAA. These rules set forth by the NCAA are to make sure that the athletes that compete within the NCAA corporation are protected from the media, drugs, andRead MoreThe National Collegiate Athletic Association1928 Words   |  8 PagesThe National Collegiate Athletic Association (NCAA) has permitt ed college athletics to play a major role in many universities all over the United States. Athletes that have been playing sports most of their lives, are given the opportunity to continue their playing career during college at a much more competitive and intense level than just intramural sports. The NCAA is broken up into three different divisions: Division I, Division II, and Division III. These divisions are based on the number ofRead MoreThe National Collegiate Athletic Association1455 Words   |  6 Pages111 19 November 2015 Ever since its formation in 1910, the National Collegiate Athletic Association or NCAA, has provided student athletes the ability to attend colleges through scholarships while playing for their schools. However, the ideology of inter-collegiate athletics, amateurism, and sportsmanship masks the troubling problem for many of the players; the ban on paying student athletes. The National Collegiate Athletic Association is a 6 billion dollar a year institution that is a so-calledRead MoreThe National Collegiate Athletic Association1227 Words   |  5 Pagesâ€Å"The Chronicle of Higher Education recently estimated that college athletics is a $10-billion marketplace† (Suggs). With huge sums of revenue generated from college sports teams, players for the successful teams appear to be very marketable. â€Å"The National Collegiate Athletic Association, the largest collegiate sports organization in the United States, oversees much of the business of American college sports. For 201 1-12, the NCAA reported $871.6 million in revenue-- 81 percent of which came from

Environmental and Cultural Tourism for Melbourne- myassignmenthelp

Question: Discuss about theEnvironmental and Cultural Tourism for Old Melbourne. Answer: Introduction The Old Melbourne Gaol is historical Museum located in the Russell Street of Melbourne and is currently one of the famous historical tourism sites of the city. The location of the site consists of bluestone building and courtyard, which is located next to the old city police Wrath house along with City Court Buildings. The construction of the Goal was started in the year 1839 and between the year 1842 and 1929 it operated as a major prison. The prison is famous for holding and executing some of the notorious criminal in the history of Australia. In total of 133 people were executed throughout the history of the prison ("Old Melbourne Gaol | Old Melbourne Gaol", 2017). Currently the Old Melbourne Gaol is one of the famous cultural heritage sites, which consists of three story Museum that displays detailed information and memorabilia of the past prisoners and staffs. The aim of the current report will be to discuss about various aspects of tourism at the Old Melbourne Gaol. The principles of conservation tourism will be applied along with critical analysis of the existing tourism market using the principle of Robusticity Matrix. The sustainability concepts related to the tourism will be applied along with providing recommendations that will help to improve stakeholder management in the site of tourism. Analysis of ownership and stakeholders and the current stage of relationship between Heritage and tourism management at the Old Melbourne Goal There is a strong relationship between the tourism and cultural heritage management, which is responsible for economic development of major tourist attraction sites. This relationship between tourism and cultural management is believed to be responsible for conservation and promotion of the heritage assets (Mason, 2015). It is however often believe that there is a strong conflict in the idea between the Culture and tourism management of a historical sites. Many of the historical sites have suffered damage due to exploitation of the tourism industry, which has a high level of compromisation over the local cultural values. On the other hand, Ruhanen et al., (2015), have mentioned about the fact that effective tourism management can help in the matters related to proper utilization of the historical resources. This also provides opportunity to the modern people connect themselves with a historical root and raise their level of cultural awareness. The Old Melbourne Gaol has been listed as one of the major heritage site that is maintained by the National Trust of Australia (NTA) in the year 1957. The responsibility for the preservation of the site as one of the place of tourist attraction is also with the NTA. The Melbourne Junior Chamber of Commerce proposed the idea of converting the site as a museum that was later opened in the year 1972 for the public as a site for cultural tourism. The historical importance of the site is due to the fact that it is one of the oldest prison in all over of Australia that has the record of holding some of the infamous serial killers namely Ned Kelly and Ferderick Bailey Deeming ("Old Melbourne Gaol | Old Melbourne Gaol", 2017). Currently, the prison is also the source of vast amount of historical information, most of which are preserved in the wall. There are also certain important memorabilia of the prisoners that includes the death masks. These death masks were used during the time of execu tion of the criminals. The place also has the record of holding the skull of Ned Kully, which was later stolen. This however, was the cause of some of the greatest controversies. The major source of information for the prison during the time of its operation was from the diary of the governor John Castieau, who was in charge between the periods of 1869 to 1884. Beyond holding the lunatics and notorious criminals, the gaol has also the record of holding some of the youngest prisoners of the time ("Old Melbourne Gaol | Old Melbourne Gaol", 2017). The working staffs and historians of NTA, who are the major stakeholders of the site, are currently responsible for maintenance and promotion of the heritage site. Due to its historical importance of the site, it is currently one of the major tourist attraction sites. Principles of conservation and concepts applied According to Vila et al., (2015), the principles of conservation related to cultural heritage site include the program of raising the level of awareness of the local community. The main part of the Conservation principle is to provide protection to the cultural assets that can be source of major information for the future generation. The protection of the cultural sites from local environmental degradation is also a component of the conservation principle. The NTA, which is the major stakeholder of the Old Melbourne Gaol, has appointed the RBA architecture to be the major responsible group for the conservation of the heritage site. The specials skills of RBA include understanding the root and base of construction of historical sites that help in proper assessment. It is important to develop and implement authentic conservation strategies for large scale of Old Melbourne Gaol that is also needed in future sustainability. The department of Heritage Victoria also plays one of the major significant roles in proper implementation of conservation plan, which will help to deal with the cases related to preservation of the local historical sites. Conservation principle also needs to include the interest of the local community, which will help in proper economic development. Application and critical analysis of market appeal: Robusticity Matrix Page (2014), has mentioned about the importance of Robusticity Matrix that can be implied in cases related to the tourism management marketing for the cultural sites. This method is believed to be highly effective in promoting the cultural heritage sites. The major components of the matrix include fragility robustness of the assets that are relayed with that of the product development planning. It is one of the important components to include proper education that is associated with that of tourism development. One of the proper methods to apply in the matrix is to assess the potential tourism that is associated with that of the cultural heritages sites. With the help of the result of the assessment, it is possible to predict the business and economic development that can be expected as a part of future growth. The state of Victoria Australia, the tourism department applies the concept of gradation system, which helps in the matter related to promoting the local cultural heritage sites. The marketing plan for the cultural tourism is implemented depending upon the potential available resources. The promotional activities of the cultural department are related to historical importance of the sites. Robusticity Matrix can also help to deal with associated resource of cultural heritage sites, which can also help to promote the local economy. Proper identification of the opportunity and constraints that is associated with arrangement of the local tourists needs to be identified that can help to improvement of the associated factor of the cultural tourism. According to Timothy (2017), the application of Robusticity Matrix is effective to establish relationship between the tourism department and cultural heritage sites. The elements of the matrix will help to promote the historical importance of Old Melbourne Gaol that is needed to seek the attention of all historical lovers and other types of potential tourists. Cultural tourist visitors and marketing activities attracting tourists There are several marketing activities that are been undertaken at The Old Melbourne Gaol and these includes a night stay in the ware house, a tour through the hangman stories and a night tour at the jail in order to experience the validity of the compelling ghost stories and the haunted rumours about the jail. The jail also includes the death masks of the executed criminals. The majority of these activities are restricted for the adults. The museum is brimmed with vintage information and is a bearer of several historical remains like iron mask, leather gloves which were designed to prevent inmates from practicing self-abusive activities, pistol and replica armour. The majority of the cultural tourists who are interested about the Australias political history counts for the main foot fall in this vintage museum (Mok et al., 2013). Other people who are attracted towards this kind of fascinating marketing are the adventurous people who are curious about life after death; suffer of the jail inmates and haunted stories. Moreover, the students of psychology who are studying the psychological impact of torture or criminal psychology are also found visiting this place. Passing through the entrance building, inside the lofty cellblock of The Old Melbourne Gaol, visitors are allowed to freely explore all by themselves. People who are studying about the ancient architecture find the connected metal stairs extremely fascinating. The cells are turned into exhibition room, further providing opportunity for the people to explore the structure and history of the jail of the grass root level. Moreover, physicians also get attracted by the shapes of the preserved skulls. Experts here measure the contour of their heads in order to derive the link behind their criminal behaviour. There are also special school programs that host the school exhibition tours. Analysis of current sustainability concepts and strategies applied at the Old Melbourne Goal The Old Melbourne Gaol is preserved and managed by the National Trust of Australia. This trust promotes proper preservation and maintenance of the building as it holds cultural, scientific, architectural and historical significance in the State of Victoria. It is a bluestone building and courtyard. The second cell block is the oldest remaining section and it serves as a museum. It consists of a long block following three tiers of cells which are terminating in the central hall with the site of the scaffold. The north facade and bellcote of the chapel exhibit Italian architectural designs and these designs are now is the principal attention of the sustainability concept. The main chapel including the entrance building is very well maintained as it is the basic framework of the construction. They have been critically altered internally. However, most of the works done over there are reversible. The timbers floor over which are hangings are maintained with the help of the proper use of the pesticides. Recommendations to improve the management of stakeholders inappropriate changes to existing sustainability strategies The cultural tourism creates a significant role in sustainability of all major historical sites. The main purpose of cultural tourism is to promote the historical facts that are associated with cultural sites (Prideaux et al., 2013). In order to promote the Tourism business associated with Old Melbourne Gaol, it is important to raise the level of cultural awareness. This can be achieved through detailed information that will help in raising the level of importance values that are associated with the past history of Old Melbourne Gaol. According to Timothy, D. J., Boyd (2014), the main purpose of the Sustainability principles that had associated with that of historical sites, includes proper preservation of the historical structure and monuments. This can be achieved with the help of advanced level of planning and engineering work, which will help in proper maintenance of the building. Due to the increased growth of international tourists in the historical sites of Australia, it is one of the major challenges of Australian department and stakeholders of cultural heritage sites to conduct proper maintenance plan for sustainability of the historical buildings. It is highly recommended to conduct proper work of maintenance work that is necessary for sustenance of the building for longer periods. The ATA will have to close the site for public in some certain fixed time of the year, for doing proper maintenance work. It is also recommended for the stakeholders of Old Melbourne Gaol to predict the future growth of the tourism and cultural market. It is important to mention that with the rising popularity of other forms of tourism that includes adventure tourism, jungle safari tourism and others there is high level of the art for economic loss of the historical cultural tourism. Nevertheless, number people these days are also interested in witnessing the places that are associated with famous historical events. Proper tour guidance recommendations are necessary to ensure that the visitors will able to get a memorable experience after completion of the tour. Conclusion In the concluding note, it can be said that better level of cultural and tourism management is necessary to promote the historical importance of Old Melbourne Gaol. The report has also suggested proper sustainable strategies that are necessary to improve the local economic business, which is associated with that of Old Melbourne Gaol tourism. Robusticity Matrix is one of the important marketing tools that can help in the promotional activities of the cultural heritage site that will be achieved through identification of the associated threats and opportunities. Reference Mason, P. (2015). Tourism impacts, planning and management. Routledge. Mok, C., Sparks, B., Kadampully, J. (2013). Service quality management in hospitality, tourism, and leisure. Routledge. Old Melbourne Gaol | Old Melbourne Gaol. (2017). Oldmelbournegaol.com.au. Retrieved 9 October 2017, from https://www.oldmelbournegaol.com.au/old-melbourne-gaol/ Page, S. J. (2014). Tourism management. Routledge. Prideaux, B., Timothy, D., Chon, K. (Eds.). (2013). Cultural and heritage tourism in Asia and the Pacific. Routledge. Ruhanen, L., Whitford, M., McLennan, C. L. (2015). Indigenous tourism in Australia: Time for a reality check. Tourism Management, 48, 73-83. Timothy, D. J. (Ed.). (2017). Managing heritage and cultural tourism resources: Critical essays, Volume one. Routledge. Timothy, D. J., Boyd, S. W. (2014). Tourism and trails: Cultural, ecological and management issues (Vol. 64). Channel View Publications. Vila, T. D., Darcy, S., Gonzlez, E. A. (2015). Competing for the disability tourism marketa comparative exploration of the factors of accessible tourism competitiveness in Spain and Australia. Tourism Management, 47, 261-272.

Swot Walt Disney Essay Example

Swot Walt Disney Essay The Walt Disney Company was founded in as a cartoon studio in 1923. Walter Elias Disney, founder of the Walt Disney Company, was a pioneer in the development of animation as an industry. Disney is one of the most famous names in the animation industry, known for providing entertainment directed to adults and children alike; with international theme parks and a world-class animation studio and business franchise, the company nearly dominates the industry. Famous names such as Mickey Mouse began with Disney, and were the foundation of a company that has now branched out into several entertainment studios, theme parks, products, and other media productions. The Walt Disney company has a prestigous history in the entertainment industry, stretching over 75 years. It started on October 16, 1923 as the Disney Brothers Cartoon Studio, a joint venture of Walt Disney and his brother, Roy. Three years later the company had produced two movies and purchased a studio in Hollywood, Calfiornia. Pitfalls in distribution rights nearly sank Walt and his company, but the creation of Mickey Mouse saved a sinking ship. By 1932, the Disney Company won its first Academy Award for Best Cartoon, for the Silly Symphony. 1934 marked the production of Disneys first full-length feature film,  Snow White and the Seven Dwarfs, which released in 1937 and became the highest grossing film of its time. But afterwards, the expenses of production caused difficulties with the next few animated films; then the advent of World War II halted the production of films as the Walt Disney company contributed its skills to the war effort. We will write a custom essay sample on Swot Walt Disney specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Swot Walt Disney specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Swot Walt Disney specifically for you FOR ONLY $16.38 $13.9/page Hire Writer After the war it was difficult for the company to pick up where it had left off, but 1950 proved a turning point with the production of its first live-action film,  Treasure Island  and another animated film,  Cinderella. In that time period, Disney also began several television series; in 1955, The Mickey Mouse Club also made its debut. 1955 also provided another landmark moment: the opening of the first California Disney theme park, Disneyland. Disney continued its rise in popularity, and survived even the death of its founder in 1966. His brother Roy took over supervision at that time, and then was succeeded by an executive team in 1971. Several more projects, from merchandising to the continuing production of animated and live-action films to the construction of more theme parks filled the years; in 1983, Disney went international with the opening of Tokyo Disneyland. In the past few decades, Disney has moved into a wider market, beginning The Disney Channel on cable and establishing subdivisions such as Touchstone Pictures to produce films other than the usual family-oriented fare, gaining a firmer footing on a broader range. In the 1970s and 1980s, the company suffered from takeover attempts, but eventually recovered; the recruiting of the current chairman, Michael D. Eisner, was crucial to that. Eisner and executive parnter Frank Wells have been a successful team, leading Disney to continue its tradition of excellence into a new century. Strenghts: The Walt Disney Companys main strength is in its resources, its experience in the business, and its low-cost strategy. Besides, the company has developed clearly a very strong and well known brand-name through many years. The company has also been able to diversify its operations and products to hedge against decreasing sales in product lines. In recent years, it has categorized into Home Video, Film, merchandise, Radio broadcasting, Net-work television and in theme parks. It has also effectively diversified globally its operations from USA to Japan and Europe. The main strengths in internal resources relate to human resources and financial stability. Employees in the Walt Disney Company studies appear to be extremely creative and they have produced several box-office productions in these recent years. A company without new ideas is bounded in todays competitive business environment. However, the low-cost-corporate-strategy is a benefit for the company. The company can control costs, and still produce quality goods and services. Financial risks have been minimized by sharing initial investment costs with a maximum number of outside participants. 1. It is the largest media and entertainment company in the world. 2. It has become one of the biggest Hollywood studios. 3. Disney Company owns 11 theme parks and several channels. 4. Disney employees 150,000 people. 5. Innovative ideas 6. Global standardization . It is among the popular brand names in the world. 8. It has well established divisions Walt Disney Studio Entertainment, Disney-ABC Television Group, Disney Interactive Media Group, Disney Consumer Products, Walt Disney Parks and Resorts, Disney Interactive Studios. 9. Increasing trends in overall revenues and profits. 10. Disney holds US$ 62. 497 billion of assets. 11. Popular c haracters 12. High brand awareness among the people. 13. Differentiation 14. The Walt Disney logo is famous. 15. Walt Disney was ranked 8th in the Top 100 Global Brands. Weaknesses Corporations always have internal weaknesses. The Walt Disney Companys main weaknesses are the following: A very large work load, often changes in top-management, and high overhead expenditures. The company has 58,000 employees in 1991. This fact represents possible communications problems, and a high bureaucracy level through the corporation. The companys work load will increase even larger, and the organizational structure has to be able to support an extension of the work load by varying into more businesses and niches. The company has a very frequently changes and its corporate officers makes the corporate structure even more difficult. There are many positive things that often changes, but the changes are also associated with resistance, and high expenses. 1. High operating cost 2. Frequent change in top management 3. The $1. 8 Billion park have only 16 attractions. 4. Religious welfare group protest against the release of material which was found offensive by many people. 5. Poor working conditions in factories that produce their merchandise. 6. Disney was also criticized by animal welfare group for their caring procedure for animals at Disney Animal Kingdom theme Park. 7. Poor management. 8. Disney has been blamed of having sexual implication or references concealed in some of their animated movies,  including The Lion King, The Little Mermaid, Aladdin, Who Framed Roger Rabbit, and Disney original releases of The   Rescuers. 9. High investment with high risk involved. 10. Continuous innovative ideas are required to retain the attention of customers. 11. Limited range of target audience mainly Children. Opportunities External opportunities should be recognized, analyzed, and responded to in a very early stage. The Walt Disney Company is facing several external opportunities. However, the external threats facing the company are out-numbering the opportunities. Opportunities include the following; positive government attitudes towards its operations, barriers of entry are significant, and include the entertainment industry itself. Legal and legislative forces are usually identified as negative external factors to the company. Furthermore, the French government contributed greatly in the Euro Disneyworld project in the Walt Disney Company’s case. The French government invested in the project to built communication facilities, and gave the Walt Disney Company tax reliefs on cost of goods sold accounts. In addition, since the barriers of entry into the highly specialized industry in which the Walt Disney Company is still operating, competition will find it difficult to penetrate the companys highly diversified product or service mix. Therefore, large initial capital investments are required to enter the industry accordingly. 1. Move into different segments 2. Proper inventory management 3. Market development in untapped countries. 4. Reduction in operating costs. 5. Disney music channel 6. Benchmarking to improve management practices. 7. Disney school of management and training 8. Online Websites 9. Develop more attractions for theme park. Threats Major threats to the Walt Disney Company include the following; Over saturated markets, politics and economic aspects from a global perspective, and foreign competition. As the supply of products and services in the entertainment industry is starting to saturate the markets, competition will be more exciting, and only the most powerful companies will be able to survive finally. The Walt Disney Company has leveraged this risk to a certain level as it has diversified and globalized its operations, but still, the company is in the service/entertainment business. The Cable-giants such as Turner Broadcasting Systems (TBS) may not be able to manage the stress on its operation such as the Network-television division. 1. Security Threats due to terrorism 2. Employee retention 3. High competition in Media Industry. 4. Facing fierce competition from Paramount Parks, News Corporation, CBS, Time-Warner, Universal Studios and Six Flags Theme Parks. . Social and ethnic groups. 6. Government policies 7. High demanding market in terms of innovation. 8. Increasing salaries and labor cost. 9. Recession 10. Maintain product differentiation. 11. Tight competition in national and international markets. 12. Searching, paying and retaining innovative people. 13. Piracy Strategies The Walt Disney Companys corporate level strategy is based on a horizontal and scattered informal man agement approach. Ideas are born within the departments and are processed throughout the low hierarchy relatively from the final decisions. The management is placed on group creativity and in teamwork. For example, the most creative employees usually met the target in the purpose of generate with new ideas and new business strategies. As seen in this example, a large emphasis is focused on employee participation, especially on the most talented employees. Furthermore, the company is always refreshing its top management with new executives. Top-flight managers from the entertainment corporation and the financial business think new ideas and concepts which can be applied in the Walt Disney Company. There is however a significant increase in expense attached to attracting the very best to join the company. This increase in expense is related to special perk-packages directly, higher bonuses and escalated salaries that are offered to the top-executives. Another interesting strategy is the focal point that is focused on enhancement of the business. The corporate policy is to grow slowly instead of impress others. It is important for the company to meet demand with a sufficient supply of goods and/or services. It can be accomplished by effective distribution channels and marketing department. This leads us to another corporate policy, efficiency and suppression. Recently, movie industry trend towards increase in costs rapidly, it have a direct effect on the profitability of the company. By reducing the costs involved in making and marketing Disney films, it is cheaper and more profitable movies can be produced. Efficiency enforced by tight budgets and expected high returns, Disney must be able to produce more efficiency and cheaper than its competition. In addition, the corporate strategy is clearly focusing on diversifying its products and services. The expansion overseas rapidly and an increase in the product and service mix have created an umbrella effect. Thus, risks have been reduced and minimized. If one product line fails, other product lines have to cover for its losses. The Walt Disney Company is able to produce more and more products to the others countries which do not have Disneyland. Instead of going toward the countries that have Disneyland, the customers also can buy the Disney products in their own countries.